So you think your brand is known throughout the world and that’s all you need. Think again. The new traveling health and wellness seeker wants more information, a variety of options and a robust patient experience. How you communicate that in 45 seconds or less is the greatest challenge. Your lack of patient experience and lack of price sensitivity is becoming a well-known problem. This session brings together some of the leading brands in international healthcare to talk about their own vulnerabilities and what they are doing to fill in the gaps and reinvest the way they manage their international health business